2018 Austin Addy Bronze Winner
We wanted to show that Stetson is for people of all ages who don't necessarily identify as cowboy types, but still relate to cowboy ideals that remain today. Being "West Headed" is about going your own way in your own time. The first two photos are stock images, but the last three are of people we happened upon who all own Stetsons and were willing to tell us how they got them and what they meant to them. We met the man in the truck in the parking lot of a coffee shop and he lassoed us (not even a slight exaggeration).
Evana Flores: co-copy, co-art
Madeleine Wehrmann: co-copy, co-art
